Elevating Cross-Border Remittance Experience: When APAC Consumers Seek Perfection

As cross-border money transfers become increasingly prevalent, a recent Visa study reveals that consumers in the Asia-Pacific (APAC) region are still struggling to find their “preferred way to pay.” With over 771 million users relying on remittance services annually and remittance volumes continuously growing, customers are demanding not only competitive pricing but also seamless, secure, and consistent experiences.

Constant Switching in Search of Better Value

The report shows that 77% of APAC consumers switch between different payment methods when sending or receiving remittances. This highlights a critical reality: despite strong growth in the cross-border payments space, users have yet to find a truly comprehensive solution that meets their diverse needs. • A fragmented journey: Many users employ up to four different methods to balance between competitive exchange rates, ease of use, and transaction speed. • Disconnected experiences: While 66% of consumers desire a single go-to solution, the lack of providers that offer a unified experience forces them to switch between platforms frequently. These insights point to a service gap in cross-border payments – a clear opportunity for leading banks and fintechs to offer an all-in-one remittance solution.

High Expectations for Security and Reliability in Cross-Border Payments

According to the study, 45% of users conduct remittance transactions monthly, while 14% do so weekly. Yet, security remains a top concern, with 77% of consumers reporting that they’ve paused or canceled a transaction due to fears of fraud. • Security is non-negotiable: 90% of surveyed users expect robust anti-fraud measures when engaging in international transfers, making security a top priority rather than a secondary feature. • A case in point: In countries with high migrant worker populations such as the Philippines, up to 82% of users have stopped transactions due to safety concerns – underscoring the tension between transactional frequency and trust. Consumers are demanding cross-border payment experiences that are not just fast and easy, but fundamentally secure – opening doors for providers to build long-term trust through advanced security frameworks.

Opportunities and Challenges in the APAC Cross-Border Payments Landscape

Visa’s research not only highlights the gap between customer expectations and provider capabilities but also poses a critical question: how can we combine value, speed, convenience, and security into a single, unified remittance experience? • Rising expectations in APAC: To grow and sustain market share, providers must invest in new technologies, deliver frictionless user experiences, and ensure end-to-end security. • Tech-driven transformation: Integrating blockchain and advanced security protocols can streamline remittance workflows, reduce risk, and offer consistent and trustworthy cross-border experiences. In this rapidly evolving sector, optimizing user experience is no longer a competitive edge – it’s a strategic imperative for both banks and fintech players.

FinFan – A Comprehensive Solution for Cross-Border Remittances

Amid this evolving landscape, FinFan has emerged as a strategic fintech partner delivering next-generation cross-border financial solutions. With a vision to become Vietnam’s top fintech leader in international payments and remittances, FinFan is committed to: • Omnichannel and multi-method integration: Enabling users to avoid switching between providers by offering a seamless experience, competitive exchange rates, and fast settlement across more than 30 countries. • Maximum security: Utilizing modern security infrastructure to safeguard customer data and funds, thereby building unwavering trust in global financial transactions. • Customer empowerment: FinFan goes beyond delivering services — we provide tailored consultations and guidance to help users choose the most suitable remittance solutions based on their individual needs. These offerings not only address current market needs but also pave the way for a future in which APAC consumers no longer have to compromise or switch platforms to find the best value.

A Clear Market Gap and a Defining Opportunity

Visa’s research has uncovered a striking truth: APAC consumers are still searching for the perfect remittance experience, despite the growing demand. Their pursuit of security, convenience, and value reveals a huge opportunity for financial service providers — especially fintech innovators — to fill the void. At FinFan, we are proud to be at the forefront of this transformation. As a technology-first cross-border fintech, we offer an all-in-one platform that fulfills the very expectations today’s consumers demand. If you are seeking a secure, efficient, and transparent international money transfer experience, join FinFan and unlock the gateway to a borderless financial future